Scrunch Implementation with Alpha Solutions

Gain a clear view of how your brand is found, described, and recommended in AI-generated answers across ChatGPT, Google, and Perplexity. With an Agent Experience Platform, you also get actionable recommendations to help your brand stay ahead.

Do You Know What AI Is Saying About Your Brand?

AI platforms increasingly shape customers’ first impression of your brand. Yet most companies still struggle to understand where their traffic has shifted and how their brand is performing.

Scrunch, recently acquired by and now part of SitecoreAI, makes the previously invisible parts of the customer journey measurable—and helps you influence them.

Scrunch is an Agent Experience Platform (AXP) that helps you understand and improve how your brand and content appear in AI-generated answers.

It provides a clear picture of your AI Visibility. More importantly, it reveals whether AI platforms interpret your content correctly—and shows you how to address any issues.

Discover your AI Visibility

Agent Experience Platform

Take control of your brand

Scrunch and Alpha Solutions make AI Visibility measurable, understandable, and operational.

Where are you now?

Establish your brand's visibility in ChatGPT, Gemini, Perplexity, and other AI platforms in a few weeks. See where you're mentioned, how you're mentioned, and how you compare with your competitors.

Understand Why

After creating a baseline for your AI visibility, you gain an understanding of why the brand is displayed, overlooked, or misrepresented in AI answers. With Scrunch, we uncover both the content and technical barriers.

Act on it

We translate the insights into prioritized tasks and integrate them into your content workflows. We make working with AI visibility a part of the strategy and optimize content so it is found and understood as you desire.

Framework

How We Approach It

The way we implement an AXP such as Scrunch naturally depends on your current setup and starting point. However, our work typically follows these steps.

Step 1: Baseline & Diagnosis

How visible are you today? In a couple of weeks we determine your AI visibility across AI Platforms such as ChatGPT, Gemini, and Perplexity. Scrunch typically tracks 50-200 prompts based on your market, customers' inquiries, and competitors, and measure your brand's current visibility.

Step 2: Content & Technical Audit

What impacts your results? We identify the content-related and technical factors affecting your visibility and provide a prioritized action plan. Issues may include improperly structured data or content that AI crawlers cannot access or interpret. We take a holistic view and draw on our Sitecore expertise to recommend the most effective improvements.

Step 3: AXP Implementation

Make your content understandable to AI Agents with Scrunch. We implement Scrunch’s Agent Experience Platform, which formats your content so AI agents can read and use it accurately. It does not affect the experience for human visitors. Instead, it adds an additional layer that makes your content much easier for AI agents to find and interpret—increasing your visibility where it matters the most.

Step 4: Integrate Through Content Workflows

This is where the connection to Sitecore and Alpha Solutions delivers real value beyond a standalone add-on tool. Scrunch provides clear insights and the AI-readable layer your content needs. Alpha Solutions identifies broader challenges across your content and platform, then implements the necessary improvements within your existing workflows.

Step 5: Continuous Monitoring and Optimization

Just like SEO, this is not a one-off project. Make sure to run a continuous loop: See where you lose ground in AI-answers → understand why → adjust content → .measure again.

Book us in for a meeting

A 30-minute introductory consultation. No preparation required.

Bjørn Mølster

Managing Director

Mobile: +47 900 54 940

Email: bmo@alpha-solutions.com

Tom Børvan

Project Manager

Mobile: +47 94 88 93 78

Email: tom.borvan@alpha-solutions.no